About Me

Helping Bay Area businesses stand out online.

San Francisco, East Bay

Hi, I’m Nima — a web designer based in the Bay Area with 12+ years of experience, ex-HP/PlayStation, 35% adoption lift, 3X engagement. I help local businesses and startups get seen, get leads, and build a trusted online presence. You’ll work directly with me—no layers of agency. With fast turnarounds, clean designs, and no unnecessary extras, I deliver websites that look professional and perform well.

Trusted by HP, PlayStation, and Bay Area Businesses Alike

With 12+ years of experience designing for global brands, I now bring enterprise-level design systems, AI-powered tools, and measurable results to local businesses and startups.

What my clients & colleagues say about me

+35% Increase

“Our reservations increased by 35% within three months of the new site.”

Izat-Dyar Mediterranean, Berkeley, CA

+45% increase in local search traffic

“This new site reflects who we are — it’s clear, professional, and easy for patients to use.”

Dr. John Davis, MD, Castro Valley, CA

Tripled Inquiries

"We tripled inquiries within weeks. Clearer structure, faster load.”

Behrangh-Green Copy Owner, Oakland, CA

"Working with Novelty Design was an excellent experience. Nima is proactive, results-oriented, and deeply skilled in UI/UX and web design. He captured exactly what our business needed — not just a beautiful website, but one that truly reflected our brand and values. His attention to detail, responsiveness, and technical expertise made the process seamless. We were impressed by his creativity and dedication, and we look forward to working with him again."

"Nima brings curiosity, deep thinking, and craftsmanship to every assignment—consistently delivering thoughtful, high-quality results."

"Nima took our team to the next level by creating a reusable design library and shipping media-centric experiences with speed and rigor."

Design Philosophy

Core values that guide my work

User-Centered Impact

Every design decision should drive measurable user value and business outcomes.

Systematic Thinking

Building scalable design systems that enable teams to move faster and more consistently.

Data-Driven Design

Leveraging research, analytics, and user feedback to validate and iterate on solutions.

Inclusive Accessibility

Designing for diverse users and ensuring products work for everyone, not just the mainstream.

Let's Create Something Great

Whether you’re looking for a design partner, speaker, or just want to chat about product design.